Welcome
What I Do
I use corporate marketing and strategy techniques learned in my past life to breath life into the business strategies of the businesses of today and tomorrow!
Let's Innovate Forward Together
As Seen On
About
A Marketing and Branding Strategist and Diversity, Equity, and Inclusion Consultant.
A results-driven and self-motivated Afro-Latina with a passion for workplace diversity. As the founder of Encounter Your Potential, she’s helped businesses grow, sustain, and transform. Sandra combines her diversity and inclusion leadership experience with her sales and marketing background to create, execute, and enhance organizational diversity, equity, and inclusion initiatives. As an Afro-Latina, she’s experienced the multicultural world, which drove her to create a virtual space where other businesswomen like her could share their own experiences.
She is the founder of Encounter Your Potential where she develops and executes strategies that use marketing as the pillar for achieving business goals and driving revenue. As a full-time entrepreneur Sandra's growing list of businesses served includes Google, JP Morgan Chase, HSBC Bank Toronto, Vevo, The Howard University School of Divinity, and Capco Consulting.
Good Marketing, whether internal or external, Drives Business Results
And so, I Help People and Their Teams Encounter Their Max Potential Using the Power of Marketing
Grow with Google
Digital Coaches Programming
Grow with Google Digital Coaches provide digital skills training and coaching to help Black and LatinX small businesses reach new customers, thrive online, and grow.
Join us for digital skills workshops, hands-on coaching and opportunities to meet and learn from successful businesses in your community.
Join The Encounter Your Potential Club
Are you looking to grow your brand, grow your business, and grow your wallet?
Subscribe to my weekly email newsletter to get resources, tips, and tools for Encountering your max potential.